Philippe Mahenc, professeur d'économie, Université de Montpellier

en présentiel

Philippe Mahenc, professeur d'économie à l'université de Montpellier et chercheur, au Center for Environmental Economics, CEE-M est l'invité du séminaire du 2 février 2023.

Ses thématiques de recherche :

• Économie de l'environnement ;
• Organisation industrielle ;
• Économie agricole.

Philippe Mahenc nous présentera le papier intitulé : Price Dynamics for Credence Products: Penetration and Skimming Strategies.

Abstract: This paper investigates a dynamic model of price signaling for a credence product of unknown social performance. A new entrant uses prices to reveal social responsibility and uphold reputability through out a learning phase. In equilibrium, the signaling strategy involves penetration or skimming pricing depending on the competitive pressure faced by the entrant. Faced with competition from conventional incumbents, the socially responsible entrant repeatedly charges low prices to penetrate the market. By contrast, in an untapped market, the socially responsible entrant repeatedly charges high prices to skim the cream o§ the top of the demand. In both cases, costly signaling is consistent with Veblenís law that conspicuous waste is an e§ective means of reputability.

Keywords: Credence good, Penetration pricing, Signaling, Skimming pricing.

Le séminaire a lieu en présentiel en salle 227, à 13h30.